What's New

Fresh finds, just landed. These are the latest pieces we’re loving for the season ahead—easy layers, soft textures, and everything your closet’s been craving.

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Introducing FANGIRL FLAIR

Only 2 more Saturdays till kickoff!

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The Southern Shift

Because we’re ready for autumn… even if the weather isn’t

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Wildflower Edit

Where effortless charm meets golden-hour style. The Wildflower Edit brings you breezy textures, earthy tones, and easy silhouettes made for lingering sunsets and carefree days.

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Blue Jean Belle

From casual days to dressed-up nights, Blue Jean Belle brings timeless denim to life. Find your perfect fit in easy-going dresses, skirts, and everyday favorites — all with that effortless Southern charm. These are the blues you’ll want to wear on repeat.

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Broadway Girls Collection

The lights are bright, the nights are long, and the style is nothing short of show-stopping. The Broadway Girls Collection channels that downtown energy with bold details, flirty cuts, and pieces made for girls who own the spotlight—from honky-tonk nights to rooftop views.

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Leopard Your Way

From office hours to evenings out, our Leopard Your Way collection shows you how to style it all week long.

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Your Style, Your Story

At Ella Mae James, we believe what you wear should feel like you—not just beautiful, but personal.

Every piece we carry is handpicked to help you express your mood, your moment, your magic.

From laid-back brunch looks to head-turning weekend dresses, our collections are curated with intention and styled with heart.

So go ahead—wear what makes you feel unstoppable.

Unfold your style. Own your story.

Explore Our Story

Love from our customers

Nothing brings us more joy than seeing our customers smile. Here are some of the heartwarming messages and reviews from our customers.

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